My-Brand: Advanced monitoring for on line reputation
Complete solution for the Brand Marketing: Brand Reputation Checking
In this page you can find the full description of My-Brand Reputation service and the complete solution for checking and monitoring the online reputation for your Company which comes from any Internet information sources like blogs, web portals, websites, discussion forums, well- specialized reviews.
MY-Brand. The periodical monitoring and checking on line service.
Do you wish to monitor what people are saying about you, about your services and/or your activity?
So, find out and check periodically your online reputation!
MY-Brand – Brand Reputation Service
MY-Brand is the perfect online reputation monitoring service for companies, public figures, political organizations, institutes and organizations that want to know how and in what way people talk about their activity on the web. You will know what people are thinking about you and through this tool, it is possible to check your own reputation.
Prima Posizione Srl has a semi – computerized internal research centre for monitoring that allows you to monitor the on-line reputation of your product/brand and to check it with special market study, business intelligence and web site analysis.
Main features of My-Brand
My-Brand allows every client to simply monitor, quickly and deeply, its own on-line reputation and the reputation of its on-line brands. The service is completely realized, and “tailor-made” on the customer needs, who could choose and point out the sources to analyze, the number of keywords to monitor, the languages and their specific markets.
Sources to Analyze
MY-Brand checks every day, in an intelligent and comprehensive way, the web and the several sources highlighted to extrapolate all the information needed for analyzing and monitoring of the on line reputation. Naturally, the experts of Prima Posizione srl work with the client to find out the primary and secondary sources related to the goals of the client (o client’s goals not goal’s client).
The international, national and local sources that are going to be analyzed are:
- Newspaper and different kinds of news websites
- Specialized reviews and on line magazines
- Most important national blogs (It depends on the specific market niche)
- International Search engine results (Google, Yahoo!, Bing, Ask, Yandex and Baidu….and others if the client so requires)
- Social Network and Social Bookmarking (Facebook, Twitter, StrumbleUpon and Del.icio.us)
- Other important websites for the client.
The list of the sources can be update in any moment, in relation with the needs expressed by the client.
FILTERING AND TAKING OUT THE INFORMATION FROM SOURCES
All the information highlighted from analysed sources are going to elaborated in an automatic manner, and every duplicate content will be filtered (Duplicate content here stands for published more than once on different websites) and also the real interested arguments which the client wish to monitor with a view of handling his on line reputation.
SCIENTIFIC MANAGEMENT AND DATA STORAGE
Every information gathered from the sources, will be re-edited to make them useful and will be collected and stored with logical and semantical meaning. After that, the information will be available in order to check the on line popularity and on line reputation. In particular, the information is going to be reorganized in the following manner:
- Title of the information
- Short description of the information
- Main keywords in the document
- Information’s perception: POSITIVE, NEGATIVE AND NEUTRAL
- Geographical localization of the content: SPOKEN LANGUAGE, NATION
- Other references: people, location and any other mentioned organization
GENERAL DASHBOARD AND STATISTIC ANALYSIS
The client will have at its disposal a very clear dashboard with all main indicators related to the information gathered by the statistical analysis, collected every day on the basis of the client’s personal interests and specific needs. The information located into the dashboard are the following:
- General perception (general opinion): POSITIVE, NEGATIVE, NEUTRAL
- Geographical localization and BRAND DIFFUSION: LANGUAGE AND NATION
- Persons and other mentioned organizations
- Main interesting sources information (contents that refer more frequently to the business of the client)
- Graphics with temporal trend analysis of every information (In order to verify how opinions are changed on the temporal axis by the time)
MONTHLY REPORT
Every month, the client will receive a report with all this data (Dashboard) evaluated by our experts in business intelligence and web marketing with opinions gave by them in order to choose the best option for a very successful web marketing strategy to improve the on line reputation during the time.
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