Persuasive copywriting and sales techniques
Increase now your sales and the productivity of your website
Main Characteristics of IES – Improve Effectively Web Site:
- Use of particular web writing and persuasive copywriting techniques
- Development of computerized tools to improve performances
- Techniques for the customer’s fidelization and to handle the Customer satisfaction
- Realization of Landing Pages aimed at increasing conversions
Sales techniques developed for the web
Are you not satisfied with the sales coming from your internet website?
Have you invested on-line but results are still hard to come and you would like to improve your ROI (return on investment)?
Easy, simple and effective with IES of Prima Posizione Ltd!
What is it used for?
IES enables your website to optimize the communication and develops the more suitable tools to change a greatest number of users into customers or potential buyers.
Who is it addressed to?
Improve Effectively Web Site is the ideal solution for who is disappointed by his website’s productivity in terms of contacts and daily sales. In particular it is aimed at who wants to maximize the return on investment on Internet, increasing the performances of your web presence.
How is it possible to increase my website’s profitability?
Most of websites now are realized with traditional marketing concepts that can lead to good results with the traditional media (radio, television and news media) but on the web they have a totally different importance and so the risk for your commercial proposal on Internet is that these methods could make your investment a unsuccessful one
Using web marketing strategies and tools focused on the result, and created to fit in your on-line business reality and with your customers’ profile, it will increase contacts and sales in order to get a substantial growth of your ROI (return on investment).
How does IES work?
Improve Effectively Web Site uses specific Web Marketing techniques and strategies aimed at reaching the goals of sale and contact with people very interested in your products and services. IES put at disposal apposite web marketing tools designed and realized exactly to get more benefits from your website. In pursuing this aim it proposes:
- Analysis of the current situation of your internet project (which marketing activities are in progress? Which results do they lead to? Etc.)
- Competitors definition and analysis using the FCA_WEB service (competitors analysis service)
- Definition of goals to follow and reach
- Creation of apposite Landing Pages (the landing pages focus the visitor’s attention only on what he is really interested in, so as to drive him to complete the action of contact or sale.
- Development of apposite Autoresponder Smart for the computerized management of every user niche (to take care of both users in a hurry and the program sale of particular products and/or services)
- Implementation of on-line iteration and interface tools between users and staff dedicated to the care of the internet site (Forum, GuestBook etc.)
- Creation of targeted advertisements highly optimized to reach the prefixed goals (Banners and promotional Slogans)
- Use of Copywriting techniques able to tempt user to buy
- Programming and use of pop-up and pop-under at condition, that enable the visualization of specific contents, slogans or advertisements depending on the user’s activity on the pages of the website
- Improve the trusting relationship between the user and the site’s staff: presentation of the staff, gathering and publication of true stories (testimonials), creation of an apposite assistance area with more frequent questions (FAQ), management and analysis of customer care, call me back services etc.
- Increase of word of mouth techniques with particular promotions and benefits for users that invite other friends to the website
- Identification and development of off-line promotional techniques (e-coupon, particular promotions etc.)
- Achieved results analysis and planning of possible improvements
Monthly report with achieved result and costs analysis
How long does it take to make advantage of IES on my website?
Time to improve the performances depends mostly on your current optimization and on the number of fixed goals (such as how many tools should be developed to reach the targets). In any case, the maximum time of completion is until 60 working days since its activation.
Results will be immediately noticeable and will enable other possible in-process settings through the monthly report analysis
What IES is not!
- It is not an optimization and positioning program on search engines: your website will not be optimized in any way, this service final goal is only to improve conversions (understood as contacts and sales) for the current generated traffic on your website and so aimed at increasing the current profitability of your website
- It is not a program to increase performances by using SPAM techniques or techniques considered invasive by user.
- The monthly rent includes all the activities above mentioned: both the realization costs and the development of web marketing tools, both maintenance and monthly report costs
- Buy this service in promotional launch: if you will add this visible link on your website’s home page a 10% discount will be immediately applied.
IES is the web marketing service to increase your ROI.
You will obtain: more sales and contact ( like filling forms, emails, newsletter subscription)