www.autotagliando.it - Prima Posizione Srl

www.autotagliando.it

Brand reputation / Lead generation / SEO / PPC / Social media marketing

IDIA SHAKES UP ITS SECTOR REACHING THE GOAL OF 15.000 REGISTERED USERS

A Great success for Autotagliando.it, a project by IDIA group, developed and managed by Prima Posizione Srl: from 0 to 10.000 monthly visits in 9 months with an extraordinary registration rate of 17,5%!.


CUSTOMER'S GOALS:
  • Anticipate competitors being the first company in Italy to launch an online service with the purpose of allowing people to ask for an estimate and book car servicing online.
  • Generate new commercial opportunities, increasing the number of new clients for the whole network, made of more than 2,600 garages authorized by POINTSERVICE (quality brand of IDIA group).
  • Evangelize the sector by giving drivers information about the saving opportunities introduced by the so-called "Monti decree" in the sector of car spare parts.
STRATEGY IMPLEMENTED:

  • Design of the website Autotagliando.it with a structure and communication plan aimed at Lead Generation, to ease and maximise registrations to the portal of drivers interested in saving on car service.
  • Coordination of online and offline promotional activities with massive content marketing actions on the company blog and on Facebook, in order to convey important information about the new opportunities offered by the sector.

RESULTS ACHIEVED:
  • IDIA SHAKES UP ITS SECTOR REACHING THE GOAL OF 15.000 REGISTERED USERS
  • A Great success for Autotagliando.it, a project by IDIA group, developed and managed by Prima Posizione Srl: from 0 to 10.000 monthly visits in 9 months with an extraordinary registration rate of 17,5%!