CUSTOMER'S GOALS:

• Increase sales and the turnover generated from the online sale of tyres and car accessories.
• Enhance the navigation experience to increase conversion and sales rates.
• Retain clients and increase the average expense of every purchase.
• Strengthen online leadership in the sector.

STRATEGY IMPLEMENTED:

• SEO optimisation of the website in order to increase visibility and traffic as potential clients show an interest in the products offered by the e-commerce by searching for them on search engines.
• Simplification and improvement of the online purchase process and the use of the shopping basket.
• Expansion and use of more persuasive and engaging contents aimed at a call to action: purchase!

RESULTS ACHIEVED:

• +22,3% TRAFFIC FROM SEO AND AN IMMEDIATE SALE RECORD: 430.000 € PER MONTH.
• This is the great success of the leading e-commerce in the tyre sector after 6 months from the activation of our services, aimed at increasing the organic visibility and profitability of the e-commerce.