www.ikea.it - Prima Posizione Srl

www.ikea.it

Brand reputation

IKEA MONITORS THE ITALIAN MARKET IN REAL TIME THANKS TO BLOG COMPETITORS

The Swedish DIY furnishing giant controls the Italian market thanks to the creation of a blog with real time updates and commercial information, shared by its 22 stores in Italy.


CUSTOMER'S GOALS:
  • Control the Italian market and spot possible acquisitions in industrial zones by potential competitors.
  • Study competitors.
  • Simplify, accelerate and share the information of every Italian point of sale.
STRATEGY IMPLEMENTED:

  • Identification of the 16 main competitors on the Italian market.
  • Filing and organization of the information on the blog, shared with all the Italian points of sale.
  • Real time update (12 hours) of competitors' activities.
  • Biannual update of competitors' profiles with commercial and strategic data.
  • Email/sms alert system for urgent issues, directly identified by the marketing of IKEA Italy.
  • Creation of an intuitive calendar with competitors' new commercial launches during the whole year.

RESULTS ACHIEVED:
  • IKEA monitors the Italian market in real time thanks to blog competitors.
  • The Swedish DIY furnishing giant controls the Italian market thanks to the creation of a blog with real time updates and commercial information, shared by its 22 stores in Italy.