CUSTOMER'S GOALS:

• Strengthen reputation on the Italian market.
• Expansion on the following markets: France, Spain and, most of all, Brasil (Portuguese language).
• Generate new commercial opportunities thanks to strategic ranking before competitors, based on product keywords, as well as keywords related to the sector of "frames and sliding doors".
• Increase accesses to the website.

STRATEGY IMPLEMENTED:

• In-depth study of the online market through the analysis of national and international competitors (in particular from Brasil).
• Close cooperation and exchange with the client to identify the most performing keywords, in order to reach the goals of the company.
• Coordination of promotional and marketing activities of the websites belonging to the network, with the aim of maximizing synergies between brand and product.

RESULTS ACHIEVED:

• SCRIGNO DOUBLES (+115%) THE OPPORTUNITIES OF NEW ONLINE BUSINESS.
• The network traffic of Scrigno grows by 20% each year thanks to a better visibility on search engines for queries related to product words: doors and sliding frames.