www.bancaimi.com - Prima Posizione Srl

www.bancaimi.com

SEO / PPC

DOUBLING OF ORGANIC VISITS FOR BANCA IMI!

Banca IMI Spa, the investment bank of the Intesa Sanpaolo Group, leader in the M&A Advisory industry with a strong presence in the stock and bonds IPOs in Italy, achieve an extraordinary improvement of the visits from organic channels (+114%) in the first year of SEO activity.


CUSTOMER'S GOALS:
  • Enhancement of the searchability of www.bancaimi.prodottiequotazioni.com on search engines, improving its organic visibility.
STRATEGY IMPLEMENTED:

  • Advice on the development of the website management platform from a SEO point of view. Assistance for the restyling and go-live of the new portal and SEO-Porting service.
  • In-depth analysis of brand and product related keyword, to make the website visible in the search engines for a high number of specific and highly-focused searches.
  • Benchmark analysis against the main competitors in their market to reduce gaps and overcome them on the organic visibility in the medium-long term.

RESULTS ACHIEVED:
  • IMPROVEMENT OF 114% OF THE VISITS FROM ORGANIC TRAFFIC
  • In the first year of SEO activity on the domain www.bancaimi.prodottiequotazioni.com, the website of Banca IMI Spa achieve an extraordinary improvement of the visits from organic channels (+114%)