www.makita.it - Prima Posizione Srl

www.makita.it

Lead generation

BOOM OF ONLINE SUBSCRIPTIONS TO THE PROMOTION “50SPECIAL” THANKS TO LEAD GENERATION

With just 3 months of campaign: 30.000 unique visitors, more than 2.200registered users with an incredible conversion rate of 6,24%. These are the numbers of Makita50Special’s success.


CUSTOMER'S GOALS:
  • Collect contacts of new potential clients to create a relational database and establish new commercial opportunities.
  • Increase direct (with Makita50special campaign) and indirect turnover through future marketing activities on generated leads.
  • Develop high visibility for the campaign in a very short time (3 months).
STRATEGY IMPLEMENTED:

  • Analysis, profiling and identification of the target group: B2C (DIY lovers), 25-60 years old man (artisan, freelance, businessman) | B2B electricians, plumbers, blacksmiths, builders, families. ITALY.
  • Planning of DEM (Direct Email Marketing) and Banner Advertising campaigns, addressed to a specific target group.
  • Development and optimisation of creative features according to the results achieved, in order to maximize conversion rates and the visibility of the promotion.

RESULTS ACHIEVED:
  • BOOM OF ONLINE SUBSCRIPTIONS TO THE PROMOTION “50SPECIAL” THANKS TO LEAD GENERATION
  • With just 3 months of campaign: 30.000 unique visitors, 2.200 registered users with an incredible conversion rate of 6,24%. These are the numbers of Makita50Special’s success.